Adecco USA Richmond, VA, USA
Ferguson Enterprises is currently seeking a Senior Media Strategist to work at their headquarters in Newport News or remote. This position will report to the Media Manager, Showroom. This position will focus on paid traditional media planning and buying for our Residential Showroom Builder business. ESSENTIAL DUTIES AND RESPONSIBILITIES: • Formulate branch/corporate traditional paid media plans based on core target customer • All aspects of media planning and buying including: o Target audience research and analysis o Development of media strategies and objectives and media plan o Media negotiations and buying o Media plan execution, maintenance, measurement, and optimization o Financial management including budget, media Co-op utilization and billing o Working with internal teams to provide creative specs, asset needs and deadlines in support of traditional media plans • Must include broad range of experience in traditional planning and buying including print, radio, TV,...
Inventory Planning Procurement / Sourcing