Search Max, Inc CA, United States, CA, USA
IN OFFICE Monday - Thursday, WFH Fridays (LA/Woodland Hills location) The Senior Integrated Media Planner/Buyer will lead in the development of sound strategic media plans based upon a clear understanding of client business objectives. The successful candidate reports directly to the Integrated Media Supervisor, leads a team of media planner/buyers, and coordinators, and will work collaboratively with the Account teams in the creation, development, and execution of innovative media strategies across platforms. Responsibilities: Work cross-departmentally to align campaign strategies and goals across the organization Responsible for developing new strategies and innovative ideas for cross-channel media plans Collect and analyze market data Identify target audiences and understand their behavior and habits Determine the best media outlet mix for each campaign Optimize ad campaigns according to geographic exposure, frequency, time spans and more Allocate budgets and...
Inventory Planning Procurement / Sourcing