In terms of the biggest influences, nothing terribly insightful, it’s things that we’ve been talking about, but they’re just becoming more and more obvious and more in our face. Number one to me is a consumer centric supply chain perspective. And it’s because of omni-channel and last mile, and all various forms of companies seeing the importance of the consumer. We always talked about the customer and supply chain, but that always meant the retailer historically, and I think what we’re trying to move to is to think more consumer-based supply chain management and it’s challenging. It’s very, very challenging.
The two hardest areas in supply chain, in my opinion, are the consumer end and then the raw material end. The rest of it, we’ve got relatively humming along and we understand that’s where we spend our time focusing. It’s these two ends that are complicated for very different reasons. So, I think the forces that are driving that are focused on consumer, the ability technology-wise to do omni-channel the consumer drive for it. But then you throw in things like sustainability, well, with sustainability and the consumer’s interest in that, we’re having to understand that full supply chain, things like safety, food safety issues, just like sustainability, we’ve got to see the full supply chain. And so starting at the consumer, going back all the way to your suppliers, manufacturers, et cetera, we can get there. It’s very hard. We have a long way to go. When you start into the farmer area. Very, very, very, very challenging. We just don’t understand them enough right now.
And so those are the challenges, sustainability, transparency, safety, are driving us to think full supply chain. We have to map out and understand and be able to see that big picture